Friday, 27 April 2012

ETAT PUR








One of the benefits of blogging is getting invited to attend press and pr events.
I get a lot of them, but only go when I am really interested and when I think it is worth sharing with you. 

And in this case Yes Yes Yes... what a great new discovery in skincare.
The name is Etat Pur from France, with only online ordering.

Go online and answer your skin complexion questions in 2 minutes and the computer will tell you what you need.
It will choose from 80 different bottles.... wow... yes 80!
Etat Pur works with an A line also known as Active and a B line also known as Biomimetic.
The Biomimetic is your normal daily beauty routine, what ever you prefer like a facewash, milk&tonic, creme's, gels etc....
and the Active is a small bottle with just that solution you need.
Maybe one drop on a dark-spot, another Active under your eyes etc.. 

And the most surprising part is the price.... starts at €5,60 for a Biomimetic cleansing milk, till an Active, with lets say pure hyaluronic acid at €14,80.

Of-course they do not test on animals, use as less packaging as possible and give back in many different ways.
So how daring is it to start a new skincare line in this economical crisis?
Very daring, very different, very new, very enthusiastic!
And I love it, finally a great skincare for everybody with a great price!

Bisou Anna

Photographed by Judith Anna Pronk
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2 comments:

  1. You write English like it's the only language you've ever spoken in your entire life. If I didn't know who you were, I'd assume you were from a country where English is the official language. To put it another way, I'm calling you a " smart ass. "

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  2. i know what you are talking about, you cannot go to everything unfortunately! this one seems really you! it is a new line? that is why i never heard of them! looks interesting and i love the packaging! so clean and fresh

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BISOU ANNA